FREQUENTLY ASKED QUESTIONS

We specialise in ecommerce brands and B2B companies, as our strategies are particularly effective in those areas. Most of our clients are looking to either sell products online (DTC brands, retail, etc.) or generate leads for services (technology firms, professional services, manufacturers, etc.). We typically deliver the best value for businesses that have an existing foothold and are ready to scale – for example, an online store doing consistent sales that wants to grow, or a B2B firm with a sales team ready to handle more leads. That said, if you’re a startup or smaller business, don’t be a stranger! We can often advise on next steps or offer scaled-down services to get you started, including pointing you to useful resources if you’re not quite ready for a full campaign.

Results vary based on your industry, audience, and starting point, but our goal is always to deliver a strong return on investment. We set clear KPIs (Key Performance Indicators) with you – like cost per acquisition, ROAS, lead volume, or revenue targets – and we work tirelessly to meet or exceed them. For example, clients often see improvements such as a reduction in cost-per-lead by 20-30% within the first few months, or an increase in online sales by multiples. In our case studies, you’ll find examples like doubling an e-commerce client’s revenue or dramatically improving lead quality for a B2B client. While we can’t guarantee specific numbers upfront, we will forecast realistic outcomes and will be transparent throughout. If something isn’t working as expected, you’ll know, and we’ll pivot until it does.

We offer flexible pricing options tailored to the scope of work. Generally, our services are provided on a monthly retainer basis, especially for ongoing campaign management (like running ads and continually optimising them). The retainer depends on the number of services and the scale of your campaigns. For one-off projects (say, a video production or a short-term consultation), we can do fixed project fees. Importantly, we don’t lock clients into long-term contracts right off the bat. We usually start with an initial 3-month engagement or even month-to-month, so you can see our results firsthand. After that, many clients choose to continue on a longer retainer because they’re happy with the performance. We’re also open to performance-based elements (for instance, a bonus for exceeding targets) if that aligns incentives. During our proposal process, we’ll outline all costs clearly – no hidden fees. And if you have a specific budget, let us know; we can often scale our efforts to fit.

A few things our clients often mention:

• • • Experience & Track Record: With 30 years in the industry, we’ve weathered every trend and algorithm change. We bring a depth of knowledge that few can match, plus a proven track record of success with big-name clients and diverse industries.
    • In-House Creative Studio: Unlike many agencies that outsource their creative work, we do it all internally. That means our strategists and creatives work hand-in-hand, resulting in campaigns that are both visually compelling and strategically sound. It also means faster turnaround and consistent quality.
    • Personalised Attention: We’re a tight-knit team that limits the number of clients we take on, to ensure we can give each one the focus they deserve. When you work with us, you get direct access to the people actually doing the work. We pride ourselves on being responsive and treating our clients’ goals as our own.
    • ROI-Driven Approach: Flashy campaigns are nice, but we care about data and results above all. Everything we do is tied back to improving your key metrics. We’re candid advisors – if we think something won’t generate returns, we’ll steer you away from it and towards what will.
    • Transparency: No smoke and mirrors here. You’ll receive regular reports and we’ll walk you through them. You’ll always know what we’re doing, why we’re doing it, and how it’s impacting your business.

Getting started is simple and risk-free. First, reach out to us through our contact form or give us a call. We’ll set up an initial consultation (phone or video call) to talk about your business, your challenges, and your goals. Before that call, if you’ve requested our free audit, we’ll do our homework – for example, reviewing your website, current marketing efforts, and industry landscape – so we can have a really productive discussion. During the call, we’ll share some initial thoughts and determine together if it’s a good fit. If you’re ready to proceed, we’ll then develop a detailed proposal/strategy outlining what we recommend, the expected outcomes, timelines, and pricing. You review, ask any questions, and once you’re comfortable, we kick off the partnership! Our team will then schedule a deeper discovery meeting to really dive into details, and from there, we’re off to the races, working on your campaign setup or project deliverables. In short: Book a free consultation, let’s chat, and then we handle the rest!

We’ll handle the heavy lifting, but your input is invaluable. In the beginning, we’ll ask for things like access to your existing marketing accounts (Facebook Ads, Google Analytics, etc., if any), brand assets (logos, product images, past content), and of course, your insight into your business and customers. Throughout the project, we’ll communicate regularly to get feedback and approvals – for instance, you’ll review and approve ad creatives or email drafts to ensure they match your brand voice. If you have internal data or past campaign results, sharing those will also help us refine our approach. Essentially, think of us as an extension of your team: we’ll run things, but we’ll check in to make sure everything aligns with your vision and expertise in your niche.

Absolutely! While we love meeting face-to-face with local clients, a large number of our clients are outside Northern Ireland – across the UK, Ireland, and even overseas. We are fully set up for remote collaboration. We’ll communicate via email, calls, and video conferences, and we can share work via cloud platforms. Distance doesn’t diminish our dedication or the results we deliver. In fact, we often travel to client offices for key meetings or campaign kickoffs when needed (and when possible), but it’s not required. Rest assured, you’ll feel like we’re right next door, keeping in close contact throughout our engagement.