Email Marketing & Automation
Turn your subscribers into superfans
Your most profitable channel? It just might be email. Our Email Marketing service is all about turning one-time buyers into loyal customers and interested prospects into paying clients. We help ecommerce and B2B brands build meaningful relationships via email – the channel you own and control. With expert copywriting, smart automation, and segmentation, we ensure your email campaigns deliver the right message at the right time, consistently driving revenue and engagement.
What We Do
Strategy & Planning
We audit your existing email setup (if you have one) and develop a tailored strategy. This covers audience segmentation (by purchase history, browsing behaviour, lead source, etc.), content calendars for newsletters, and automation blueprints. We identify key opportunities, like targeting high-intent segments with special offers or nurturing cold leads with educational content.
Personalisation & Segmentation
We make your emails as relevant as possible. Using customer data, we can personalize content – like inserting the recipient’s first name or recommending products based on past purchases. We also segment your list so that we can send more targeted campaigns (for example, a VIP customers segment can get an exclusive preview of a new collection, while a segment of leads who haven’t bought yet might get an educational eBook to build trust).
Integrations & Growth
We integrate email with your other systems – your e-commerce platform (Shopify, WooCommerce, etc.), CRM, and even paid ads (for example, syncing leads from Facebook Lead Ads into your list automatically). We also provide tactics to grow your email list, such as sign-up forms on your site, pop-up offers, and lead magnets (free guides or discounts for subscribing).
Email Campaign Creation
We make your emails as relevant as possible. Using customer data, we can personalize content – like inserting the recipient’s first name or recommending products based on past purchases. We also segment your list so that we can send more targeted campaigns (for example, a VIP customers segment can get an exclusive preview of a new collection, while a segment of leads who haven’t bought yet might get an educational ebook to build trust).
Marketing Automation
This is where email truly shines. We set up automated flows that work 24/7 to convert and retain customers. Common flows include:
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- Welcome Series: Introduce new subscribers to your brand with a warm welcome and perhaps a first-purchase discount.
- Abandoned Cart: Remind shoppers who left items in their cart to come back and complete the purchase (often with an incentive).
- Post-Purchase Follow-up: Thank customers for their purchase, request a review, and recommend related products.
- Re-engagement: Win back the people who haven’t opened or clicked in a while with a special offer or a “we miss you” note.
Why Our Email Marketing Works
Compelling Content
Email inboxes are crowded. We ensure your emails stand out with value-packed content – whether it’s helpful tips, exclusive deals, or engaging storytelling about your brand. We speak to your audience’s interests and pain points, making every send worthwhile to them.
Mobile-First Design
Over 70% of emails are opened on mobile devices. We design all emails to look great and be easy to read on mobile (and desktop), so you won’t lose subscribers to clunky formatting.
Testing & Optimisation
We apply the same data-driven mindset here as with ads. A/B testing is routine – we might test two subject lines, different send times, or variations of a call-to-action button. These continual tweaks help improve open rates, click rates, and conversion rates over time.
Compliance & Deliverability
We manage the technical side of email too – proper email authentication (SPF, DKIM), GDPR compliance (very important for UK/EU businesses), and keeping your sender reputation healthy. This means your emails land in inboxes, not spam folders. We also never send to people who haven’t opted in – we build lists the right way.
Results You Can Expect
Done right, email can become one of your top revenue drivers. Many of our ecommerce clients see 20-30% of their total sales attributed to email marketing after we optimise their campaigns and automations. It’s not uncommon to achieve email open rates of 40%+ on targeted segments and double-digit click-through rates on highly relevant offers. For example, AOB Nutrition’s monthly newsletter and promo emails (crafted by our team) consistently generate a surge in orders whenever they’re sent, contributing to a strong repeat purchase rate. For our B2B clients, a well-nurtured email list means warmer leads – one client reported that prospects engaged through our email sequence closed deals 50% faster than those who weren’t.
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20-30% Total sales attributed to email marketing
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Deals closed 50% faster
Use Email to
Announce and Engage
Promote launches, features, or events with engaging emails. Use your list to generate excitement, drive signups, and turn announcements into meaningful customer actions.
Increase Customer Lifetime Value
Drive repeat purchases by sending relevant content and personalised offers. Keep your brand top-of-mind and boost upsells by consistently adding value through email.
Gather Feedback
Emails can also be used to collect valuable and actionable customer feedback through surveys, polls, or direct replies—providing you with deeper insights into your audience’s preferences, needs, and overall experience.
Nurture Leads into Clients
Guide prospects through their decision-making journey with automated emails. Educational content, success stories, and case studies help build trust until they’re ready to convert.
Make Every Send Count
Let Creative 3 Media transform your email marketing into a revenue-generating machine and a brand-building channel. We’ll handle the strategy and execution – you enjoy the sales and stronger customer relationships.