Set the visual direction
Connect the palette, styling and product presentation across the set.
SLEEP SOUND.
Campaign · Film · Social · Product photography · Ecommerce design
SELECTED WORK / 03
A QUIETER
KIND OF CREATIVE.
A considered product world for rest and wellbeing.
A product world,
beautifully joined up.
Mauve studio light, soft bedding and a pair of contrasting bottles establish the visual world for Sleep Sound. Hands in frame keep the photography personal, while the product labels stay clearly in view.
The same palette carries into wide ecommerce layouts, pairing photography with designed information panels. A seasonal portrait brings warm lights and gift packaging into the mix.
One visual language.
Room to evolve.
Standalone photography, wide ecommerce banners and a seasonal image each play a different role. The shared colours, styling and product presentation hold the set together.
CAMPAIGN / FILM & SOCIAL
Meet
SleepSound Man.
A purple-suited hero on a mission to rescue the restless. We built a playful campaign character, shot him on rooftops and in the studio, then took him into comic-book social, film and motion.
Made for
the feed.
Campaign films, behind the scenes and motion graphics.
Bold ideas.
Better sleep.
Alongside the hero campaign, a run of punchy social concepts and soft, dreamy product ads kept Sleep Sound fresh in the feed all year round.
HOW THE WORK COMES TOGETHER
Capture the product
Combine product details, human hands and seasonal styling.
Design the applications
Bring the photographs into ecommerce banners and supporting content layouts.
Your next chapter
starts here.
Let’s talk about what you need to achieve, then make a plan to get you there.
Start a conversation