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THE ADS
PLAYBOOK.

For owners who hate bullsh*t.

We wrote a practical guide to understanding your ads, asking better questions and making more informed decisions about your budget.

By Chris McClenaghan & Henry McCrory.
The people behind Creative 3 and Surge.

Get the free book

Available through Surge. Enter your email there to access the PDF.

Ads Playbook for Owners Who Hate Bullsh*t — by Henry McCrory and Chris McClenaghan

Know what
you’re paying for.

Eight chapters on the decisions that shape your advertising.

  1. 01Offers, creative and the reasons ads fail
  2. 02Making sense of agency reports
  3. 03Hooks, proof and a clear message
  4. 04Meta and Google Ads
  5. 05Landing pages that support the ad
  6. 06Planning, testing and pacing your budget
  7. 07Lead generation and follow-up
  8. 08Learning from creative tests
Playful studio portrait with the orange Ads Playbook

From us.
To your next move.

Creative 3 brings the production craft. Surge brings the performance side. This book brings the two together.

Get the free bookMeet Chris, Henry and the team ↗

From doing
to sharing.

The conversations, practical thinking and production experience behind our approach to advertising.

Two people talking beside a large sunlit window
Two people in conversation during an office shoot
Chris smiling in a black T-shirt against an orange backdrop
Chris and Henry seated together against a dark studio backdrop

Put a good idea
into practice.

Talk to us about your next film, campaign or website.

Start a conversation