Plan the feeling
Build the visual approach around softness, the person and the product details.
Lifestyle photography · Product detail · Short-form film

SELECTED WORK / 04
Tactile bedding photography and short-form motion.
A pillow is a simple object. The way it is held, folded and photographed gives it character. This Pillow Pillow selection moves between a relaxed bedroom scene, human portraits and close-up fabric details.
The mauve backdrop, striped pyjamas and branded carry bag create a consistent studio world. A separate hospitality-focused social execution takes the product into a hotel setting.


Seams, woven labels, packaging and the way the fabric moves become the supporting detail. The vertical ASMR film adds another dimension to the still photography.


IN MOTION
A slower look at the product: ribbon, fabric and finishing touches. Turn the sound on for the full ASMR experience.
HOW THE WORK COMES TOGETHER
Build the visual approach around softness, the person and the product details.
Combine lifestyle photography, close-up fabric details and tactile motion.
Pair the stills with short-form film and a hospitality-focused social execution.
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