AOB Nutrition.

01 / AOB NUTRITION

Building a brand people could believe in.

Andy O’Brien had an established nutrition business and an ambition to grow his own product range. We worked alongside him to bring that ambition to life, combining packaging design, photography, video, social media content and paid advertising.

Our role stretched from how the products looked on the shelf to how people discovered them, understood them and bought them online.

02 / AOB NUTRITION

Giving the products a stronger presence.

As Andy focused on his own range, we helped refresh existing products and designed labels for new launches, including gummies and sleep products.

The packaging needed to give each product a clear identity while making the range feel connected. That visual work provided the foundation for the photography, social content and advertising that followed.

From the label to the camera, we considered how the products would appear wherever a customer encountered them.

03 / AOB NUTRITION

Showing the people behind the purchase.

Product photography has an important job: making the packaging, details and range easy to see. But a nutrition brand also needs a human connection.

We combined clear product imagery with photography and filmed content featuring real people using the products. This gave AOB a more relatable presence and moved its content beyond standalone pack shots.

Our film and photography work helped show the products in context, giving customers more to connect with as they discovered the range.

The aim was to create content that could earn attention in an advert and build familiarity on the brand’s own social channels.

04 / AOB NUTRITION

Creative built to support the sale.

We produced a range of content for different stages of the buying journey.

For people discovering AOB for the first time, the focus was on introducing the products and giving them a reason to take an interest. For those already familiar with the brand, we created content that built trust and helped them consider their purchase.

We also developed more direct sales creatives for audiences closer to buying.

That meant the photography and video had a clear purpose within the advertising. Each piece played a part, from the first introduction through to the decision to order.

05 / AOB NUTRITION

Making Meta a working sales channel.

Before working with us, Andy had not found success with Meta advertising and was not actively running campaigns.

We helped launch his own range through Meta in Ireland, managing campaigns alongside the creative content needed to support them. Our work covered both reaching new audiences and bringing interested people back to the products.

The campaigns demonstrated a healthy return on ad spend, showing Andy that Meta could play a valuable role in growing the business.

By managing the content and advertising together, we could connect what people saw on AOB’s social channels with the messages appearing in their feeds.

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A consistent presence between campaigns.

Alongside the paid activity, we helped maintain AOB’s social media presence with photography, video and product content.

This gave people somewhere to get to know the brand after seeing an advert. Real people, recognisable products and regular content helped create a more credible and familiar presence.

The social content and advertising worked together to support trust and sales.

07 / AOB NUTRITION

Supporting the move into the UK.

When Andy decided to expand into the UK, we helped establish AOB Nutrition UK, supporting the branding and creating fresh content for that next stage.

It was a continuation of the work we had built together in Ireland: giving the products a clear identity, showing them through strong creative and supporting their introduction to a new audience.

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One team, from product launch to paid campaign.

Our work with AOB brought together the practical skills a growing product business needs: label design, product photography, filming, social media management and Meta advertising.

For Andy, that meant working with a team that understood both how to present his products and how to put them in front of potential customers.

We’re proud to have helped him develop his own range, establish Meta as a viable advertising channel and take the next step into the UK.